Based on field visit and interview, the current situation of snow village in China is summarized from four aspects: core scenic spots in snow village, skiing industry in snow village, film and television industry in snow village, and ice and snow agritainment. The investigation found that there are still significant problems in homogenization, scenic area infrastructure, and government regulation in snow village. Targeted solutions are proposed from four aspects: tapping internal advantages, strengthening top-level design and infrastructure construction, promoting tourism industry upgrading, and collaborating to innovate the ice and snow tourism supply chain, in order to further promote the economic development of snow village.