Marketing “Local”: Exploring the Benefits and Geographic Reach of Using Place-Based Names for Beer Products

Marketing “Local”: Exploring the Benefits and Geographic Reach of Using Place-Based Names for Beer Products

Fu, Yufei; Boys, Kathryn A.; Cengiz, Ezgi

2024

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Title

Marketing “Local”: Exploring the Benefits and Geographic Reach of Using Place-Based Names for Beer Products

Keywords

Food and Agricultural Marketing; Agribusiness Economics and Management; Rural/Community Development

Author(s)

Fu, Yufei
Boys, Kathryn A.
Cengiz, Ezgi

Subject(s)

Marketing
Demand and Price Analysis
Agribusiness

Issue Date

2024

Publication Type

Conference Paper/ Presentation

DOI and Other Identifiers

10.22004/ag.econ.343991

Record Identifier

https://ageconsearch.umn.edu/record/343991

Language

English

Record Appears in

Agricultural and Applied Economics Association (AAEA) > Agricultural and Applied Economics Association (AAEA) Conferences > 2024 Annual Meeting, July 28-30, New Orleans, LA

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