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Abstract
Indian trade market is complex with strong segmentation in terms of apple varieties and their origin. The apples of the United States and China provided the backbone that facilitated the development of this market for import. The organisation of the sector was of low economic concentration in 2015, mainly for the varieties of Red Delicious, Fuji, Gala, Qinguan and Huaniu. Other varieties with high concentrations or niche markets are Cripps Pink, Pacific Rose, Evelina, Queen, Red Star, Granny Smith and Golden Delicious. The purpose of this paper is to understand the structure of import of apples in India during the 2012- 2016 period. The methodology is based on the Herfindahl-Hirshman Index (HHI) and the Foreign Trade Competitiveness Index (FTCI), whereas the congruence analysis is based on Pearson’s correlation coefficients and the RV coefficient. We have also applied the dual multiple factor analysis (DMFA) to verify the changes made to the trade policy in leading businesses between two periods or scenarios. An interesting case for teaching about commercial decisions and the need for intense and deep research on business movements is developed. A metaphor makes it easier to understand this situation: a calm sea with few waves does not mean that there is no underwater current. These currents must be discovered, as this information to make good business decisions.