As the U.S. fresh market tomato sector has evolved to provide an increasing volume and variety of globally sourced offerings, U.S. per capita availability of fresh market tomatoes has steadily risen. Through the early 1980s, Americans consumed an average of about 12 pounds of fresh market tomatoes per person per year. Per capita avail ability began to steadily increase in the mid-1980s, showed gains in every subsequent decade, and reached an average of 20.7 pounds in 2010-17. Growing imports, changing consumer demographics and tastes, and emerging production technology are among the major factors shaping the demand for and supply of fresh market tomatoes. By evolving in response to changing consumer demands and market opportunities, the fresh market tomato sector has enjoyed a long period of expanding supplies and per capita availability. Current trends favor continued expansion and provide momentum for sustained growth in the fresh market tomato sector.