Key Findings: • 147,307 operations sold $9.0 billion of food through direct marketing practices in 2020. • Direct-to-Consumers was the most popular form of direct marketing, with 77% utilizing direct-to-consumer marketing practices. However, direct-to-consumer sales only accounted for 33% of all direct marketing sales. • California accounted for the largest share of direct sales with $1.4 billion, 16% of the US total. • Operations with direct food sales of $500,000 or more, accounted for 2% of all direct marketing operations, but received 55% of direct marketing income. • 78% of operations sold all their directly marketed food within 100 miles of the farm.