Summary: Economic changes have made farming more complex and business management factors more important in present day farming. Changes in economic conditions, such as price changes, changes in demand, changes in marketing costs, changes in tariffs and other national and international policies may be expected to create a continued increase in the demand for economic information that will permit the careful planning of the whole farm business by farmers on the basis of increased farm income. County agents arc to be commended in the way they are meeting this now challenge. Not only are many of them giving more attention to the local interpretation and adaptation of economic information, but they are also developing new methods and uncovering additional leadership for a wider projection of the full program. The important problem at this time is in finding ways and means of further assisting county agents to meet the increased demand of farmers for economic information.