In Latin America approximately half of the women of working age do not have their own income, this scenario is no different in Mexico, the above has one of its origins in the assignment of modeling behaviors of female roles. In recent years, the labor income of women has contributed significantly to overcoming poverty in a significant number of households. This is not a new phenomenon because, in households in rural communities, there have been complementary jobs with agricultural activity. The objective of the research was to determine the dynamics of women who own aromatic herb shops to analyze the importance of rural women in the activity and their contribution to the family economy. During 2019, 55 semi-structured surveys were carried out on women merchants of aromatic plants in the tianguis of Amecameca, State of Mexico. With the data obtained, a supply chain was built, and the remaining data was analyzed using descriptive statistics. The conclusions refer to the fact that the tianguis are geographical areas where the social and economic relations necessary for local subsistence are developed, in which the commercialization of aromatic plants stands out, where it is entirely carried out by women. This activity has been transmitted from generation to generation through mother and daughter family ties, so it is widely rooted in the genre, observing at least three generations immersed in the activity.