The 2nd part of a series explores economic trends that will impact the health of the US agricultural and rural sector. Several major trends necessitate an enhanced examination, including: 1. Managers of large commercial farms are becoming increasingly sophisticated and demand more from a financial services provider. 2. Smaller, part-time farms will demand quick, convenient financial services that are compatible with the life style of the owner-operator. 3. Increased coordination from production to deliver to the consumer across the agri-food chain will change the role of financial institutions in the future.