All who provide goods and services to those in production agriculture will do much better with a deck of financially strong customers. The situation includes: 1. Producers are poor marketers. 2. Ag lenders desire a viable and healthy customer base. 3. Producers have told bankers how they want to be provided with risk management services. 4. Ag bankers can earn loyalty, service, fees, and friends by becoming the missing link for their customers. Producers will outsource marketing services. They realize that even if they pay 5 cents or more per bushel, a marketing service that could constantly help them market in the upper 1/3 of the yearly price range would be worth 25 cents to 50 cents per bushel to them.