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Customers buy benefits that satisfy needs (Okey Vernon First National Bank, Corning, IA)
Brown, D
1989
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Title
Customers buy benefits that satisfy needs (Okey Vernon First National Bank, Corning, IA)
Author(s)
Brown, D
Subject(s)
Agricultural Finance
Issue Date
1989
Publication Type
Journal Article
Record Identifier
https://ageconsearch.umn.edu/record/336140
Language
English
Published in
Journal of Agricultural Lending
Volume
03
Issue
2
Page Range
25 - 30
Record Appears in
American Bankers Association
>
Journal of Agricultural Lending
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