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Implications of Livestream Food Product Promotion for Business-to-Consumer E-Commerce Platform Sales

Chang, Hung-Hao; Meyerhoefer, Chad D.
2023
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Title
Implications of Livestream Food Product Promotion for Business-to-Consumer E-Commerce Platform Sales
Author(s)
Chang, Hung-Hao
Meyerhoefer, Chad D.
Subject(s)
Issue Date
2023
Publication Type
Conference Paper/ Presentation
Record Identifier
https://ageconsearch.umn.edu/record/335559
Language
English
Note
Presentation 26181
Record Appears in
Agricultural and Applied Economics Association (AAEA) > Agricultural and Applied Economics Association (AAEA) Conferences > 2023 Annual Meeting, July 23-25, Washington D.C.

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