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Abstract

This article assesses consumer preferences for improved living and working conditions for migrant seasonal workers in Germany. The analysis is based on a discrete choice experiment (DCE) with 227 consumers. Consumers were presented with the choice of buying standard apples or apples produced under improved conditions. A mixed logit model was used for the analysis of the data. The predicted probability of choosing an apple produced under improved conditions is 85 %. For most of the attributes, significantly positive estimates were found. Consumers value higher minimum wages, the obligation to participate in the German social security system, and bonus payments on Sundays and public holidays. Higher prices and longer working hours per week decrease the probability of opting for an apple. The attributes with the least importance relate to accommodation. The significant attributes indicate the aspects for which society perceives the greatest need for action. These could be addressed to improve the living and working conditions of migrant seasonal workers.

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