n Morocco, especially in the manufacturing field, land is an important instrument for investment. The growth of the manufacturing sector since the launching of the Industrial Acceleration Plan has required a large stock of land to satisfy the needs of the industrialists. However, land is presenting more barriers as one of the most obstacles at several levels. In front of such a situation, the mobilization of the land for the industrial sector is a primordial question. In this context, we can cite the problem of land grabbing, the duality of the land regimes, the diversity of the land statuses, the slowness of the procedures and the multitude of the intervening parties, non-proper valorization, etc. The challenges raised above are bases to illustrate the urgency of thinking about solutions. It is in this context that the study proposes to highlight the processes of mobilization for the benefit of investors, namely: the transfer and the rent. The various modes of land mobilization, the advantages, and disadvantages of each mode will be described in order to meet the needs of the investors. The method we used to accomplish our objectives is based on the analysis of the documentation, the consultation of land data from MICENT as well as a survey to collect additional information on the stakeholders in this ecosystem. From the analysis of the results of our survey, we can deduce that choosing a single mode which meets the needs of manufacturers and suits the business model of the various industrial sectors is difficult. The ideal will be to adopt a wide range of choices and to have a mixed model in order to offer all the required flexibility, transfer, rental, and emphyteutic lease when it is possible.