Tan sheep industry is one of characteristic and superior agricultural industries in Ningxia, and it is also an enriching industry that helps in poverty alleviation and increases farmers' income. The local government has been committing to building the "Yanchi Tan Sheep" brand and has made remarkable achievements. In order to explore the resource efficiency and quality of Tan sheep industry, the current situations and advantages of brand development, this paper made an empirical research through field investigations. The research was mainly concentrated on breeding scale, industrial integration, brand building, breeding benefits, and policy support. After a comprehensive evaluation, it came up with the recommendation that the Tan sheep industry should take the road of high-quality, high-end and green development.