Excerpt: Using a broad definition of marketing, we consider changes in all operations and agencies performing them which are involved in the movement of foods and other farm products from the farm to the final consumer, that is, at all steps from the farm gate to the consumer's kitchen door. Let me enumerate the areas of new developments: (1) Changes in producing areas; (2) shifts from home production to purchases; (3) changes is assembly and transportation; (4) shifts from fresh to processed foods; (5) changes in methods of processing, both those that affect the forms in which foods are purchased, and those that do not; (6) changes in packaging; (7) changes in retail store handling; (8) changes in consuming areas including the development of suburbia, farm to nonfarm shifts, and regional movements.