Based on SWOT analysis method, this paper analyzed the strengths of developing rural tourism in Xinjiang, including advantages of natural resources, human resources, unique tourism landscape. However, there are also weaknesses in the rural tourism of Xinjiang, including scatter distribution of scenic spots, long tourist routes, great season influence of the tourism, insufficient professional workers, weak rural infrastructure, serious homogenization of the tourism model, and low competitiveness. In addition, it summarized the new trends of rural tourism development in Xinjiang, such as scientifically planning new formats of rural tourism, fully developing all-season tourism projects, digging deep into the new connotation of rural tourism, and focusing on online and offline promotion of rural tourism.