Purchase Intention and Behavior of Young Consumers for Live-streaming Fresh Agricultural Products: Deviation Identification and Influencing Factors

Li, Lianying; Liu, Ning; Guo, Jinyong; Wu, Feng

2021

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Title

Purchase Intention and Behavior of Young Consumers for Live-streaming Fresh Agricultural Products: Deviation Identification and Influencing Factors

Author(s)

Subject(s)

Issue Date

2021

Publication Type

Conference Paper/ Presentation

Digital Object Identifier

Record Identifier

https://ageconsearch.umn.edu/record/329425

Language

English

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Page Range

1144
1172

Note

2021 ASAE 10th International Conference (Virtual), December 6-8

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