Purchase Intention and Behavior of Young Consumers for Live-streaming Fresh Agricultural Products: Deviation Identification and Influencing Factors

Li, Lianying; Liu, Ning; Guo, Jinyong; Wu, Feng

2021

Formats

Title

Purchase Intention and Behavior of Young Consumers for Live-streaming Fresh Agricultural Products: Deviation Identification and Influencing Factors

Author(s)

Subject(s)

Issue Date

2021

Publication Type

Conference Paper/ Presentation

DOI and Other Identifiers

Record Identifier

https://ageconsearch.umn.edu/record/329425

Language

English

Published in

Page Range

1144
1172

Note

2021 ASAE 10th International Conference (Virtual), December 6-8

Record Appears in