It is recognized that viticulture and wine sector in general successfully combines traditions and innovations. The Internet of Things technology has already found its way to the vineyards as a prospective innovation. The innovations in wine industry are discussed in the publications, however, IoT not so often falls within the focus. In order to show the production and consumption trends in viticulture we rely mostly on the data accumulated by the International Organization of Vine and Wine. Some analytical materials of Food and Agriculture Organization of the United Nations were also relevant for this study. The information about implementation of Internet of Things is quite fragmentated by now and was collected from different sources. At least two drivers of Internet of Things in viticulture could be mentioned. The first is the climate change and the need to respond to its challenges by wine growers. Technology helps to detect the changes and suggest the best and timely solutions. The second reason why the IoT has prospective in wine sector follows from the characteristics of wine and its consumption trends. There are quite a few strategic decisions to be taken by wine producer and consumers related to wine. These strategic decisions need to be based on a precise data accumulation and processing. The Internet of things is relevant for the decisions of storage, sales, ratings, and collectibles. The range of end-users of the data processing is wide enough in the wine sector. The Internet of Things is already reality of viticulture and it has prospective to develop further. This paper argues that viticulture is a readily open for the IoT and there is a field for IoT implementation in there.