A semi-structured interview process was combined with an econometric analysis to document the newly changed structure of the Holstein sector, to evaluate existing quality perceptions, and to assess the impact that recent changes in production practices have had on prices of Holstein steers. Results suggest that finished Holstein steer prices are driven by many of the same market factors as native steers, overturning some common quality misconceptions. The shift towards the calf-fed production model appears to have greatly affected the market for backgrounded Holstein steers, but had little impact on the prices for light Holstein feeder steers.


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