Agri-Food Products Live Streaming: Fad or a New Marketing Channel?
Yang, Zhengliang; Du, Xiaoxue; Hatzenbuehler, Patrick; Lu, Liang; Reardon, Thomas; Tian, Guang
2021

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Title
Agri-Food Products Live Streaming: Fad or a New Marketing Channel?
Author(s)
Yang, Zhengliang
Du, Xiaoxue
Hatzenbuehler, Patrick
Lu, Liang
Reardon, Thomas
Tian, Guang
Subject(s)
Issue Date
2021-08
Publication Type
Conference Paper/ Presentation
DOI and Other Identifiers
10.22004/ag.econ.315334
Record Identifier
https://ageconsearch.umn.edu/record/315334
Language
English
Note
Session ID 4755, Paper# 19463
Record Appears in
International Association of Agricultural Economists (IAAE) > 2021 Conference, August 17-31, 2021, Virtual

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