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Abstract

Response rates are one indicator of a survey's data quality, as a great deal of importance has been placed on the mail survey's response rate. However, a telephone survey's response rate usually is not reported. Even if one is reported, the numbers used in the calculation are rarely defined making the response rate interpretation unclear. Using a recent telephone survey of Pennsylvania dairy managers, this paper demonstrates how telephone survey data should be reported. Essentially, every research report should include a discussion of how the survey was conducted, a disposition table, and well-defined formulas used to calculate response rates.

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