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Abstract

An American Institute of Cooperation (AIC) survey of U.S. cooperatives regarding cooperative education needs found young farmers to be the highest priority target audience for respondents. The priority of target audiences was different for selected groups of cooperatives, by cooperative size, and by farm credit district. Differences also existed in which target audiences, local and regional cooperatives, State cooperative organizations, USDA's Agricultural Cooperative Service (ACS), AIC, and Extension Service should be providing cooperative education. Promoting cooperatives was identified as one of the most important AIC activities. AIC's use of educational materials was considered the most effective method for educating a larger number of target audiences. A majority of respondents believed some changes were needed in AIC's programs and activities.

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