Excerpts from the report: The general purpose of this study was to appraise the market potential for low-fat milk--a fluid milk product having a butterfat content that falls between the levels generally found in whole and skim milk sold at retail. Changes in consumer purchasing habits have had a significant impact on the retail sales of fluid milk products. Increased use of competitive beverage items such as carbonated and noncarbonated drinks may be one of the significant factors in this decline. Advances in farm management technology, particularly herding and feeding practices during the past decade, have led to increased output per cow. Both government and the dairy industry--through increased research, promotion, and development of new or improved fluid milk products--are seeking methods and products which will increase per person consumption of fluid milk. One such product is low-fat milk sometimes referred to as “2-percent” milk.
