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Abstract

Excerpt from the report: The general objective of this study was to develop a methodology for determining production and marketing opportunities and requirements for small farm vegetable growers. In addition to the general objective, the following specific objectives were developed: 1. To identify potential market opportunities for small farm vegetable growers. 2. To develop requirements and costs for various processing, packing, and cooling operations. 3. To identify institutional barriers to marketing opportunities, and assess possibilities for overcoming those barriers. 4. To describe and encourage development of the marketing mechanisms and institutions required to overcome barriers and economically capitalize on potential market opportunities.

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