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Abstract
Excerpts from the report: Retail florists occupy a unique position in the business world. The products and services they sell fulfill a social rather than physical need. Floral products can be used to convey not only sympathy, respect, and gratitude, but many other human feelings that are difficult for people to express any other way. In the United States, retail florists represent a billion dollar industry. Through their sales and extensive services, florists have made important contributions to the American economy and to U.S. agriculture. In 1964, this industry provided full-time employment for nearly 100,000 persons, and represented the major outlet for over 20,000 growers of floral products. This publication has been designed to supply the retail florist with information necessary for evaluation of his operations.