This study examines both the strengths and weaknesses of cooperative involvement in the seed industry. Although the focus is on cooperatives, investor-owned firms and public research institutions are also discussed. The three major areas studied in this report are research, production, and marketing. The 14 interviews conducted included 9 regional cooperatives, 3 investor-owned firms, and 2 agricultural experiment stations. The rapidly changing seed industry provides the cooperative system with a unique opportunity to assist the American farmer.