Excerpts from the report: This report examines marketing problems faced by Florida fresh citrus shippers. At the request of a group of shippers, Farmer Cooperative Service made a study of fresh citrus marketing problems and placed special emphasis on a coordinated marketing program. The field work was begun on this study in the spring of 1959. At that time, packinghouse managers and sales managers were meeting frequently to discuss industry problems. In these discussions, they showed interest in joint sales activity.