Excerpts from the report: Representatives of the Eastern Shore of Virginia sweetpotato industry requested in January 1960 that an objective appraisal be made of their marketing program. They are becoming increasingly concerned about the impact upon their competitive position of changes in production, consumption, utilization, and distribution. Coupled with these have been changes in procurement practices and product requirements which are affecting established marketing procedures. In compliance with this request, Farmer Cooperative Service and the Virginia Department of Agriculture and Immigration jointly undertook a study. The study first points out some significant changes which have occurred— and are taking place—in the sweetpotato economy, evaluates their implication to growers and shippers on the Shore, and then presents an analysis of their marketing program along with suggested courses of action which may help them to capitalize on these changes.