Consumers' Reaction to Various Peel Oil Levels in Frozen Concentrated Orange Juice

Excerpt from the report: This study was conducted to determine the most preferred peel oil level(s) in frozen concentrated orange juice for adult and children markets. To achieve its goal, the investigation was divided into two stages. The purpose of the first stage was to obtain consumer preferences for frozen concentrated orange juice containing various peel oil levels under controlled laboratory conditions. To accomplish this, laboratory preference tests were conducted in Chicago, Ill., and Washington, D.C., in the summer of 1968. A supplementary laboratory taste test was made in Washington, D.C., in the summer of 1969. The second stage, conducted in the summer of 1969, was designed to test consumer reactions to selected peel oil levels in frozen concentrated orange juice under more normal conditions in the home.