Excerpts from the report: This report presents results of a study designed to obtain information on opinions about selected potato, rice, and wheat products. Data were collected to ascertain household consumers' preferences and buying practices for these commodities, including specialty or highly processed convenience-type food products; to identify the characteristics which consumers consider important in selecting such food products; and to determine their satisfaction with those items that were available at the time of interviewing. The findings are based on personal interviews with 3,137 homemakers during January and February 1966. These homemakers represented a cross-section of private households in both rural and urban areas throughout the United States, excluding Alaska and Hawaii. This study was designed to provide insights into measures which might be taken by potato, rice, and wheat producers to market their commodities more effectively and to provide consumers with an opportunity to express their opinions.