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Abstract

Excerpts from the report Introduction: The New York City fruit and vegetable market is the country's largest. It supplies fresh fruits and vegetables for over 15 million people. In addition, it is the dominant market in price formation. New York City prices probably have a greater impact on fruit and vegetable prices throughout the Nation than those of any other wholesale market. This report describes the organization and operation of the New York wholesale fruit and vegetable market, the buying, selling, and operating practices of the wholesalers in the market, and the changes which have taken place during the past 30 years. It is a part of a nationwide study made to appraise the current status of wholesale fruit and vegetable markets and the changes which have taken place in them. This study should provide firms in the wholesale markets, shipping-point marketing firms, farmers and other interested citizens, and public agencies with a better understanding of the forces at work in the marketing system for fresh fruits and vegetables. It will furnish a basis for making better decisions in adjusting to the changes which are taking place throughout the structure of marketing.

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