Excerpts from the report Introduction: The Florida citrus industry has undergone rapid change and expansion since World War II. The most significant innovation has been the introduction and widespread acceptance of frozen concentrates, which not only relieved the industry of its major dependence on the fresh fruit market, but also contributed to the expanding total use of Florida citrus in the United States. This study was undertaken to determine some of the more important economic characteristics of the Florida chilled citrus juice industry and to identify some of the major marketing problems. Data on selected firm characteristics, sales, transportation, packaging and distribution of the product, and acquisition of raw materials from July 1, 1957 through June 30, 1958 were gathered by personal interviews with representatives of chilled juice firms during June 1958.