Excerpts from the report: One of the most controversial issues in today's fight for the consumer's dollar is the use of trading stamps. Discussions of this subject, either pro or con, have often been somewhat emotional in nature. This report, dealing with these "little pieces of gummed paper," is an attempt at an objective presentation of the effect of this promotional device on consumers. Trading stamps have been given by stores since the end of the last century. Their importance, however, appears to run in cycles, reaching a peak during periods of keen competition. Stamps gained prominence during the years of depression when incomes were reduced and each business was competing vigorously to keep up its sales.