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Abstract
Excerpts from the report Summary: The purpose of this research on merchandising winter pears in retail stores was to evaluate consumer response to large-, medium-, and small-sized pears when offered in various combinations of sizes and packages; to ascertain the relationships in consumer purchases between bulk and packaged pears; and to determine which of several methods of merchandising will sell the most pears. Results of the 4 methods tested during the 4-week experiment indicated that the display that increased sales most was a combination of medium-sized pears in bulk and in packages of 6 with large pears in bulk and in packages of 3, 4, 6, and 8. This display resulted in a 26-percent increase in sales over the display of medium-sized pears alone.