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Abstract

Excerpts from the report Summary: The purpose of this study is to analyze the long-range outlook for the demand for meat and livestock in the southern region of the United States. This analysis will provide basic information for effective planning of future operations by livestock producers and marketing agencies in the South. Estimates of the prospective future demand for meat in the South will have important implications for transportation agencies; producers, processors, and distributors of feeds; livestock producers; and processors and distributors in all regions where the demand for their products and services and their competitive position will be affected by development in the South. The present and prospective demand for meat in the South is analyzed within the framework of estimates of present and future demand for the entire country. Demand for meat in the United States has been the subject of other investigations by the Agricultural Marketing Service and these estimates are used as established benchmarks for this study. The demand for and consumption of meat in the South are estimated in relation to the average for the United States. This demand and consumption are also related to those socioeconomic characteristics of the southern region which are expected to influence existing differences in the level of demand and consumption between the region and the average of the country.

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