Excerpts from the report Summary: This is a comprehensive survey of users of fats and oils and indicates the kind and number of fats used, how they were used, and reasons for likes and dislikes in various uses. The information is broken down in a number of ways, including region, rural and urban residence, and the personal characteristics of the homemakers. The data are of particular value to processors and distributors of edible fats and oils, and will aid them in giving direction to product improvement and in generally meeting the requirements of particular segments of the population. It will assist in marketing these products of agricultural origin which are currently in abundant supply.