Total sales in the U.S. food marketing system grew by 4.2 percent in 1994 to nearly $800 billion. Sales at foodstores accounted for 42 percent of that, sales at restaurants 34 percent, and sales of nonfood items and alcoholic beverages 24 percent. Value added by the food system represented about 81 cents of each food dollar spent. Food marketers introduced nearly 15,000 new food items in 1994. Profits for both food processors and food retailers continued at record levels. Americans spent just 10.7 percent of household income to buy food in 1994, a new low.