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Differentiated coffees and their potential markets in Puerto Rico: An economic valuation approach

Tavárez, Héctor; Álamo, Carmen ; Cortés,Mildred

2020

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Title

Differentiated coffees and their potential markets in Puerto Rico: An economic valuation approach

Other Titles

Cafés diferenciados y sus mercados potenciales en Puerto Rico: Un enfoque de valoración económica

Keywords

We used Likert-scale questions and the choice experiment method to evaluate the general perception of consumers regarding differentiated products and to estimate their willingness to pay for characteristics of a differentiated coffee, respectively (N=172). The three characteristics perceived as most important are that the product does not use child labor, that more detailed product information is provided in the packaging and that it is produced locally. In addition, we found that consumers are willing to pay between $1,37 and $4,38, in addition to the current price, for an 8-ounce package of coffee with different production characteristics.

Author(s)

Tavárez, Héctor
Álamo, Carmen
Cortés,Mildred

Subject(s)

Agricultural Finance

Issue Date

12/22/2020

Publication Type

Journal Article

Digital Object Identifier

https://doi.org/10.22004/ag.econ.308411

Record Identifier

https://ageconsearch.umn.edu/record/308411

ISSN

1578-0732

Language

English

Published in

Economia Agraria y Recursos Naturales

Volume

20

Issue

02

Page Range

51 - 72

JEL Codes

Q10
Q51

Record Appears in

Spanish Association of Agricultural Economists (AEEA) > Economia Agraria y Recursos Naturales

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