In this paper, the authors analyse the trend of agricultural production, at the agricultural holdings and enterprises active within the mentioned sector, in the period after the economic crisis in 2008., based on the submitted financial reports. The fact is that Serbia has favourable natural resources, but the achieved results are significantly below the average of EU member states. This indicates low labour productivity, as well as low competitiveness of legal entities involved in the agricultural sector. The analysis points out to the basic factors that influenced this state of the sector, but also to the possibilities of its dynamic and sustainable development. There is believe that participants in the production and trade of agricultural products can make a significantly greater contribution to overall economic growth, employment, exports and the creation of new value, but they need an adequate business environment and support of agricultural policy.