Truck transportation rates, which constitute nearly one-third of the price retailers pay for produce delivered to their door, were found to be most influenced by seasonal changes in volume, commodity value and perishability, destination, distance, and trailer size. This report, based mainly on a survey collected from carriers hauling produce out of Florida to national markets, looks at the structure and characteristics of Florida's produce shipping system. Florida, as the Nation's number two produce supplier, is an important enough supplier that findings probably also apply to other major U.S. produce transport systems. Data presented in this report fill an information void because regulatory agencies no longer collect trucking industry statistics.