Most shoppers need and want food labeling and other shopping aids, according to national surveys held in 1976 and 1977 to examine consumer food-related behavior. Survey results also indicate that open dating and individually priced food packages are particularly important to food shoppers. They want more food-storing instructions and nutrition data, while calling for prethaw information on frozen food packages. Shoppers in large households and those with children have a significantly greater interest in most of the shopping aids. Male shoppers, the elderly, and the less educated are least influenced by labeling information.