Excerpts from the report Summary: The rapid increase in the consumption of noncaloric sweeteners, particularly cyclamate, in the early sixties has added a significant new dimension to the market for sweeteners in the United States. Prior to 1950, nearly all sales of noncaloric sweeteners and of foods sweetened with them apparently were made to persons who were unable to use sugar. With the introduction of cyclamate, followed by mixtures of saccharin and cyclamate, consumption of noncaloric sweeteners began to increase. The most rapid increase occurred in the soft drink market in 1963 and 1964. Rather large gains were also made in these years in other uses, such as for dry beverage bases and in direct retail sales.