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Abstract

Excerpts from the report Summary: The dissemination of current and reliable market information to all segments of the marketing system is essential if that system is to operate competitively and efficiently. To keep abreast of the increasing complexities of wool market reporting brought about by changes in the marketing system, the Consumer and Marketing Service (C&MS) proposed a joint research project with the Economic Research Service. Available wool marketing information did not appear to fully meet the needs of producers and local buyers for making decisions. C&MS particularly wanted to know whether their livestock news reporters, who were already in the wool producing areas, could also serve as wool reporters.

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