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Abstract

Excerpts from the report Highlights: In Fayette County, Pa., and McDowell County, W. Va., two of the eight areas where the Food Stamp Program was initiated during mid-1961, dollar volume of sales in sample retail food stores averaged 7 percent higher during a 4-week period in April-May 1962 than in the same period a year earlier, prior to initiation of the Food Stamp Program. The largest percentage sales gains recorded by the sample stores were for produce, followed by meat and grocery items. Sales gains were recorded in all sizes of retail food stores but in varying degrees. Very small and fairly large stores gained 8 percent in dollar volume and medium stores 10 percent, while large and small stores gained smaller amounts. Proportion of total sales represented by food coupons in each size of store also varied. Neither gains in sales nor variations in coupon redemptions were of sufficient magnitude in favor of any one group to indicate that store size was a decisive factor in attracting coupon-using customers.

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