Marketing Research and Its Coordination in USDA: A Historical Approach

For nearly 100 years, administration of marketing research within the U.S. Department of Agriculture and related agencies has ranged from nearly complete centralization in one agency to having marketing research in several agencies coordinated at a higher level. Coordination has been the subject of many studies, but no one method has proven entirely satisfactory. Marketing research is a useful case study of the administration of agricultural research.


Issue Date:
1981-08
Publication Type:
Report
DOI and Other Identifiers:
Record Identifier:
https://ageconsearch.umn.edu/record/305830
Language:
English
Total Pages:
123
Series Statement:
Agricultural Economic Report No. 475




 Record created 2020-10-23, last modified 2020-10-29

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