Americans are eating more turkey than ever because of lower real prices and new products. Production and consumption have expanded principally in the off season; both are now year-round activities. Further processed products represent the fastest growing sector of the industry. Turkey processors have expanded; the eight largest firms now process more turkey than the entire industry did in 1960. More turkeys are raised on fewer farms, with 1,608 farms selling 90 percent of all turkeys. About 53 percent are raised on farms selling an annual equivalent of 1,000 tons of live turkey.