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Abstract

In recent years, the development of rural e-commerce has been rapid but not balanced, and the upward scale of agricultural products is much smaller than the downward scale of industrial products. In the upward process of agricultural products, there are different models of e-commerce with farmers as the main body or cooperatives as the main body. Comparatively speaking, the difficulties in developing e-commerce for agricultural products with farmers as the main body are more prominent, while the development of e-commerce in agricultural products with cooperatives as the main body has more significant advantages. At present, there are still urgent problems to be solved, such as insufficient cold chain logistics facilities, insufficient scale and strength of cooperatives, and lack of systematic planning of local government's support policies for agricultural products. However, generally speaking, the upward trend for agricultural products based on cooperatives will be the mainstream of the development of agricultural electronic commerce in the future.

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