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Key Findings -Maize traders respond to attributes their buyers care about and will pay a price premium for. -Wholesalers who sell to buyers (other large traders, large feed mills, food companies) who know or care about aflatoxin exhibit the highest mean WTP for aflatoxin safe certification. -Traders who sell to consumers consistently have a low WTP for aflatoxin certification; consistent with the fact that they don’t know about aflatoxins. -Traders selling to consumers exhibit the highest WTP for low moisture content, an attribute they are familiar with, but it is an incomplete measure of aflatoxin contamination. -Nigerian traders trust reputable domestic organizations over foreign ones for aflatoxin certification.


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