Though research indicates that many calf management and marketing practices are avail-able to add value for the cow- calf producer, a high percentage of producers are still nonadopters of such practices. Little information identifies nonadopters in the beef cattle industry, limiting efforts to provide educational support. This study uses a binomial logit model and primary survey data to examine the demographic influence on producers’ nonadoption of commonly recommended value- added management and marketing prac-tices specific to feeder calves in the cow- calf segment.